Adobe Loves Apple

Posted by admin | Posted in Articles | Posted on 14-05-2010

Adobe started a marketing campaign named ‘We love Apple’ and, at the same time, they are publishing an open letter on their vision on ‘Open Markets”.

Apple vs Adobe

This ‘We Love Apple’ campaign is addressing the recent conflict between the two companies. Apple refuses to use Adobe’s Flash Player on their mobile devices because they would be draining the batteries. Also Steven Jobs claims that Flash is too unstable in a letter ‘Thoughts on Flash‘ filled with negative remarks:“Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.
[ Steven Jobs April 2010 ]

Naturally, Adobe thinks Apple is exaggerating and claims Flash software is working fine on mobile devices. The ‘We Love Apple’ Campaign is an effort to convince Apple after all. Besides a lot of internet banners there was a full page advertisement in the Washington Post as part of this campaign.
Though this declaration of love is not as charming as it seems.

Adobe Attacks

Opposing the ‘We [Heart] Apple’ add another one was placed with the text:

“What we don’t love is anybody taking away your freedom to choose what you create, how you create it and what you experience on the web”.

In an open letter by co-founders of Adobe, Chuck Geschke and John Warnock they explain their vision on open markets:

“As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.”

…

“We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.”

[Chuck Geschke, John Warnock 2010]

Please Spare Us the Platitudes About Open

Meanwhile some internet users and bloggers have grown tired of this conflict between the two companies. Mashable asks them to spare us the public debate on being ‘open’ . The site points out that both companies are only open when it benefits them:
“Apple and Adobe want to talk about the importance of being open, adhering to standards and offering developers grand ideals about things like “freedom” and “choice.” But when it comes down to it, each company is only open when being open benefits the company itself”.

Nizno
Webdesign-spot

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